Mobile Magical Girl Corporation Lulurun: Even If I’ve Become A Magical Girl, I Will Definitely Start My Own Business In Another World

The world’s strongest wizard uses his magical power to start a business in his 30’s, but the source of magical power has disappeared from the world and people can no longer use magic!? Robbed of their spells, the wizards can do nothing but despair. Naturally, Keisuke’ Yokoi’s company which relied on magic went bankrupt … Alone, betrayed, and abandoned by both his employees and his partner companies, all that remains is the mascot character Lulurun and the robot he was developing, the 1/60th scale figure that moves with magical power “Mobile Magic Knight Excaliburn.” With emptiness in his heart, Yokoi Keisuke, is alone at the crossroads outside of his empty office. On his way home, he is stabbed by an unexpected person with a knife and is doomed!! Betrayed by both people and the world, Yokoi Keisuke hears the voice of the mascot character Lulurun as he is dying for some reason… “It’ll be fine, just leave it to Lulurun.” He loses consciousness and when he comes to, he finds himself in a strange world. This was a dreamlike place full of magical power where he could use his spells again. In this new world, Yokoi Keisuke vows to revive his dream now that it’s in reach once more, but he feels a terrible sense of discomfort in his body. For some reason, his body was the company’s mascot character, “Lulurun”!! While suffering from his changed appearance and problematic employees… Yokoi Keisuke reboots (or rather starts) a business in another world. A Battle Fantasy Romantic Comedy weaved with magical girls, companies, machines, and swords

Original Publisher

kakuyomu

Original Language

japanese

Type

Web Novel

## My Thoughts on Mobile Magical Girl Corporation Lulurun: Even If I’ve Become A Magical Girl, I Will Definitely Start My Own Business In Another World This title is a mouthful, I know, but trust me, *Mobile Magical Girl Corporation Lulurun* is a surprisingly fun read if you're looking for something a little different. It’s got a unique blend of genres that kept me entertained, even if it wasn’t always perfect. ### First Impressions Initially, the premise – a gender-bent protagonist becoming a magical girl and starting a business in another world – seemed a bit chaotic. But I quickly found myself drawn into the story. The initial chapters do a good job of establishing the protagonist's personality and setting the stage for their entrepreneurial adventures. ### What Works Well What I particularly enjoyed was the protagonist's inherent goodness. They strive to see the best in people, even those who might be considered enemies. This isn't your typical grimdark fantasy where everyone is out for themselves. The story leans heavily into the "enemies become allies" trope, and I found it quite charming. The relationships, especially within the "shoujo ai" and "yuri" elements, are developed well enough to make me root for the characters. The blend of action, adventure, and comedy is well-balanced, providing a lighthearted but still engaging experience. It's also fun to see the protagonist navigate the challenges of building a business in a magical world, especially when mecha and elemental magic are involved. ### Areas of Concern I can see how some readers might find the protagonist's refusal to kill frustrating. While their optimistic outlook is admirable, it could potentially lead to problems down the line when facing genuinely evil characters. I'm also hoping the story will continue to develop the world-building and explore the discrimination themes in more depth. ### Final Verdict Overall, *Mobile Magical Girl Corporation Lulurun* is a fun and engaging read. It's not a groundbreaking epic, but it offers a unique blend of genres and a charming protagonist. If you're looking for something lighthearted with a touch of gender-bending, magical girl action, and entrepreneurial spirit, give this one a try. I'm personally looking forward to seeing where the story goes next.